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Why Joatheplug is a Name to Watch Out for in 2021’s Music Scene

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The holy grail of the music industry has and always will be “the next big thing.” The race to find tomorrow’s biggest star today is the sole aim of thousands of record company executives who know that there’s a natural-born star out there somewhere just waiting to be discovered. Joa Enkin aka Joatheplug could well be that star who is on the cusp of becoming a household name and familiar to millions. 

Like his nickname suggests, Joatheplug is an unusual talent in an industry whose predictability has rendered  it a bit stagnant and stale in recent years. Already a huge name on Instagram and something of an entrepreneurial whizz kid, Joatheplug is part of a new breed who are not just making groundbreaking and innovative music, but who are using their business savvy and social media influence to build their brand and reach out to an audience of millions their own way and on their own terms. It’s no wonder the music industry has been paying close attention and showing a lot of interest in Joatheplug. 

“It’s nice to be noticed for your music but I’m just pretty much still doing my own thing in the way I want to do it. It’s what I’ve always done,” explained the 17-year-old from Miami. “It’s just a relief that the rest of the world seems to be catching up and digging what I have to offer.”

Celebrities such as Lip Pump, Trippie Redd, Swae Lee, Lil Mosey, Polo G, Gunna, and more have already queued up to work with Joatheplug, and word of his unique talent and refreshing modus operandi is spreading like wildfire. 

As for Joatheplug, he’s just keeping his head down and focusing on his passions of music, fashion, social media, and entrepreneurship. Joatheplug explained, “I refuse to get distracted about who’s going to be the next biggest thing. If it happens, that’s cool, but I’ll still be here doing what I love to the end of time, regardless of who’s watching.”

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