In a behind-the-scenes look at the music industry’s competitive landscape, Usher reveals the untold story of how he emerged victorious in the battle to sign Justin Bieber. The year 2008 marked a pivotal moment in Usher’s career, post the success of his album “Confessions.”
During a recent conversation with People, Usher detailed the genesis of his friendship with Scooter Braun and the offer that laid the foundation for their enduring partnership. What adds an extra layer of intrigue to this narrative is the revelation of a bidding war with none other than Justin Timberlake.
Usher’s determination to mentor and support Bieber is evident as he recounts his pitch to Braun. The article delves into the strategic moves and personal connections that played a role in securing Bieber for Usher’s joint label, Raymond Braun Media Group.
