It’s pretty rare in the modern music industry that an artist has a strong conceptual identity tied to their music – gone are the days when bands would write entire albums based around an idea or a story and allow fans to deep dive into their vision. However, the mysterious 100m Pretty and his “Prettyland Fantasy” brand may be about to change that.
As far as his actual music goes, Pretty’s songs don’t sound too different to other artists on the scene (cocky rap vocals over hard trap beats), but his vision is much more vivid & outlandish. His lyrics tell stories & paint pictures, and his videos & artwork only serve to bolster the vision.
100m Pretty has recently enlisted the help of Billboard-charting “Dark Trap Messiah” LX Xander. Already in the early stages of collaboration, LX had this to say about the artist:
“Pretty has a whole universe he’s trying to invite you into. He wants to take your hand and lead you into a world of beautiful, dark secrets. Let him.”
You can find 100m Pretty at @100mpretty1 (Instagram).