From the heart of Dallas, Texas, Goodfella Rullet (Edward Swanson) steps into the hip-hop landscape with a calm, intentional presence rooted in peace, reflection, and lived experience. Influenced by Southern greats like Tupac, Scarface, T.I., UGK, and M.J.G. & Eightball, his sound carries that classic Southern DNA while leaning into a more mindful, emotionally aware direction.
Goodfella Rullet approaches music as energy and frequency. For him, every record is about the vibration it leaves behind. Instead of chasing chaos, he aims to create music that carries peace—even when discussing struggle or adversity. That mindset shapes a style that feels both grounded and reflective, with a focus on storytelling that uplifts as much as it reveals.
His creative process is deeply layered and thought-driven. It often starts with melody and instrumentation, but expands beyond sound alone. He draws inspiration from articles, word meanings, fashion trends, and cultural observations to build a full concept before writing. That approach gives his music a cinematic feel—each track becoming a structured reflection of life, identity, and perspective.
At the core of his message is balance: a peaceful but energetic “enjoy life” mentality. His latest single, “Little Me,” reflects that vision through a deeply personal lens, inspired by fatherhood and the responsibility of guiding his son through chaos while preparing him for the world. It’s a record rooted in protection, growth, and generational awareness.
Beyond the studio, Goodfella Rullet is still growing his presence in the industry, having worked with local artists while continuing to expand his reach. He openly acknowledges that he’s still learning the power of social media and digital promotion, focusing more on authenticity than algorithms.
Life experiences—both loss and struggle—have played a major role in shaping his perspective. Rather than letting setbacks define him, he channels them into music that speaks on resilience, change, and the impact of money, struggle, and personal evolution.
Looking forward, his goal is bigger than success—it’s legacy. He aims to build an empire that gives opportunity to artists who haven’t been given a chance, creating space for voices that deserve to be heard.
At its core, his message is simple but powerful: what you put into the world can either harm or heal—and he chooses peace, love, and unity through his sound.
Check out their new single: https://open.spotify.com/track/7tpsfGAd6dFwUZMmh5P6Mj?si=22EE8JH5Ry2ZjuuPfn4haw
Follow them on Instagram: @goodfellarullet
