A rare piece of hip-hop history tied to Drake and his classic album Take Care has just fetched a massive payday. The rapper’s one-of-one diamond and gold Rolex GMT-Master II reportedly sold for an eye-popping $500,000, highlighting the growing value of music memorabilia in the luxury watch market.
According to WatchPro, the timepiece was listed by Wind Vintage, a boutique known for rare and collectible watches. The final sale price came in at nearly five times its original market value—an increase that reflects not just the craftsmanship, but the cultural weight attached to it.
The watch holds special significance for fans. Drake famously wore it on the cover of Take Care and again in the visuals for Marvin’s Room, embedding it into one of the most celebrated eras of his career. Adding to its uniqueness, the caseback features the OVO owl—an early symbol of his OVO brand, which has since evolved into a global lifestyle label.
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Collectors also value the watch for its preserved condition. Unlike many vintage pieces, this one remains unpolished—something enthusiasts often prefer, as it maintains originality and authenticity.
Speaking on the sale, Eric Wind noted how watches are increasingly viewed as passion investments. As demand rises for standout vintage and independent pieces, sales like this continue to break records—even as parts of the traditional Swiss watch industry face slower growth.
While Drake himself won’t profit directly from the resale, the sale reinforces his lasting cultural impact. With anticipation building for his upcoming project ICEMAN, set to drop May 15, moments like this serve as a reminder of just how influential the Take Care era still is today.
