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Pharrell Turns the Louis Vuitton Runway Into a Private Listening Party in Paris

Pharrell Williams at the Louis Vuitton Fall–Winter 2026 runway in Paris, standing near the catwalk in a tailored LV look, soft spotlight glow, models walking past as subtle sound waves or musical notes blend into the background—fashion meets music.

Pharrell Williams made it clear that his Louis Vuitton Fall–Winter 2026 show was about more than fashion. Held in Paris on Tuesday (January 20), the presentation doubled as a high-profile music premiere, with Pharrell debuting five unreleased tracks he produced himself.

The surprise soundtrack featured new music from Pusha T, A$AP Rocky, and Quavo, turning the runway into an exclusive listening session for some of hip-hop’s most anticipated collaborations.

Pusha T pops up alongside Jackson Wang on “Sex God,” delivering a short but confident verse on the upbeat, radio-ready track. Meanwhile, A$AP Rocky keeps his momentum going post–Don’t Be Dumb with “Disturbing the P,” a flashy, champagne-soaked record that fits perfectly with the luxury vibe of the show.

Closing out the runway was “Hit-a Lik,” a new track from Quavo that serves as the first preview of his upcoming album, fully produced by Pharrell. The moment underscored Pharrell’s ability to merge sound and style seamlessly.

Beyond rap, the Louis Vuitton creative director also premiered fresh music from John Legend (“Pray For Ya”) and Voices of Fire, the Virginia-based choir previously featured on the Clipse’s Grammy-nominated “The Birds Don’t Sing.”

Whether these releases signal a new Pharrell solo album—his first since GIRL in 2014—remains unclear. What is certain is that his late-career run is peaking. After fully producing the Clipse’s Let God Sort Em Out, Pharrell helped earn Pusha T and Malice their first-ever Grammy Album of the Year nominations.

He’s also left his mark on recent projects by The Weeknd, Rosalía, Rick Ross, Snoop Dogg, and Don Toliver, proving his versatility is still unmatched.

Reflecting on longevity, Pharrell recently told Complex that watching Martin Scorsese inspired him to keep evolving. In an industry where artists are often told they’ve “aged out,” Pharrell is doing the opposite—getting sharper, louder, and more influential with time.

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